About Francesco Sergio
Francesco Sergio is an Italian project manager and sales manager, co-founder of Lavder, a web agency founded in 2019 in Pistoia, Italy, with offices in Rome and Bucharest. He leads web and AI projects (websites, e-commerce, business software, apps and AI agents) for SMEs, professionals and agencies: more than 200 since 2019.
Francesco Sergio works from Pistoia, Italy, and holds an electronics technician diploma. He started working in 2017 at Consulting Service Srl as a salesperson and business consultant, where he learned to listen to companies before proposing any solution.
In 2019 he co-founded Lavder in Pistoia with Giacomo Beccani. At Lavder he leads sales and project management: he gathers requirements, prepares estimates and quotes, chooses the technology, coordinates the team across Italy and Romania and follows every project through launch and beyond.
With Lavder he has followed more than 200 projects: websites and online stores on WordPress, WooCommerce and Shopify, custom business software in Laravel and React, iPhone apps and AI automations. Since 2021 he has also worked white-label for communication agencies, inside their own processes.
Today he focuses on artificial intelligence applied to the work of small and medium businesses: AI agents, Model Context Protocol servers and websites built to be read and cited by AI search engines. He speaks Italian, English, Spanish and Romanian.
Electronics technician diploma · Italian (native), English, Spanish, Romanian
05
Journey
- 2017
Sales and consulting
First role at Consulting Service Srl as a salesperson and business consultant, until 2019.
- 2019
Lavder is born
Co-founds Lavder in Pistoia with Giacomo Beccani and leads its sales and project management.
- 2021
Working for agencies
With Lavder he starts building white-label projects for communication agencies, inside their own processes.
- 2024
Lavder Enterprise S.R.L.
Lavder Enterprise S.R.L. is founded, with the development team in Bucharest and meeting points in Pistoia and Rome.
- 2026
Web and AI
Earns 23 Anthropic Claude Academy badges and 6 Make badges; lavder.com reaches Lighthouse 100 on 231 pages.